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Privacy Policy

Effective Date: 17/07/2025

Curated Technologies Limited ("SwipeOnDeck," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our app (SwipeOnDeck) in the United Kingdom.

 

1. Who We Are

Curated Technologies Limited is a company registered in England and Wales. We are the data controller responsible for your personal information under this Privacy Policy.

Contact us: hello@swipeondeck.com

 

2. What Data We Collect

We collect the following categories of personal data:

Information You Provide Directly:

  • First and last name
     

  • Email address
     

  • Preferences for types of experiences
     

  • Responses to onboarding and swipe data
     

  • Optional data such as dietary restrictions or accessibility needs (if provided)
     

Information Collected Automatically:

  • Device information (OS, model, language)
     

  • IP address
     

  • Location data (if geolocation is enabled)
     

  • Interaction logs (swipe activity, wishlist additions, prompts to Dextr)
     

 

3. How We Use Your Data

We use your data to:

  • Personalize your experience and recommend relevant activities
     

  • Improve our AI model (Dextr) and recommendation engine
     

  • Create and refine group-based matches
     

  • Respond to your inquiries and support requests
     

  • Ensure app functionality and security
     

  • Provide tailored marketing content if you opt in
     

  • Help experience providers (suppliers) optimize their promotional strategies and customer engagement through aggregated, anonymized dashboards. For example, suppliers may be shown how many users have wishlisted their experience in order to run targeted voucher campaigns within the app.
     

 

4. Legal Bases for Processing

We process your data based on the following legal grounds:

  • Consent: For optional features like geolocation, marketing communications, and sensitive data
     

  • Contract: To provide the SwipeOnDeck service
     

  • Legitimate Interests: To understand user behavior, improve app functionality, and help suppliers optimize experiences
     

 

5. Sharing Your Data

We do not sell your data. We may share it with:

  • Service providers (e.g., analytics tools, AI platforms like OpenAI, hosting services like AWS)
     

  • Experience providers (suppliers), through anonymized, aggregated dashboards to help them understand user engagement
     

  • Cloud infrastructure partners outside the UK/EU (subject to GDPR-approved safeguards)
     

  • Legal or regulatory authorities (if required)
     

All partners are contractually bound to comply with data protection standards.

 

6. Data Retention

We retain your data only for as long as necessary for the purposes outlined in this policy or as required by law. You can request deletion at any time.

 

7. Your Rights Under GDPR

You have the right to:

  • Access your data
     

  • Correct your data
     

  • Delete your data
     

  • Withdraw consent at any time
     

  • Object to processing
     

  • Request data portability
     

To exercise any of these rights, contact us at hello@swipeondeck.com

 

8. Automated Decision-Making

SwipeOnDeck uses automated decision-making in the form of AI-powered recommendations (via Dextr) to generate personalized experience suggestions. This is based on your preferences and swipe activity. These decisions do not have legal or significant effects, but are intended to enhance your app experience.

 

9. Data Security

We implement technical and organizational measures to safeguard your data including:

  • End-to-end encryption
     

  • HTTPS protection
     

  • Access controls and audit logs
     

 

10. Cross-Border Data Transfers

Some of our service providers operate outside the UK/EU. In such cases, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), to protect your data.

 

11. Cookies and Analytics

SwipeOnDeck may use cookies or similar tracking technologies to understand how users interact with the app and to improve your experience. You can manage your cookie preferences through your device settings.

 

12. Marketing and Communications

If you opt in, we may send you emails or push notifications with news, tips, or offers. You can opt out of these communications at any time via app settings or email preferences.

 

13. Children’s Privacy

SwipeOnDeck is intended for users aged 18 and above. We do not knowingly collect data from individuals under 18. If we become aware of such collection, we will delete it immediately.

 

14. Updates

We may update this Privacy Policy to reflect changes in our practices. Users will be notified of any material changes.

 

Thank you for trusting SwipeOnDeck. Your privacy matters to us.

Contact our Data Protection Officer: hello@swipeondeck.com

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