Isaac and Nameel were working in Dubai, going out almost every weekend. Nameel was the planner (burning an hour every time scrolling and negotiating with the group), Isaac the passenger (dropping opinions like “yeah, that works” and then just showing up). Planning a night out started to feel like filing taxes. Too many options. Too much effort. Too much time.

​

They realised everyone else felt the same pain, so they cobbled together a scrappy MVP: a website powered by generative AI and a hand-built database. Basically duct tape, but it worked well enough to prove the point.

​

When Isaac moved to London for his Master’s at Imperial, he met Ashwin - coder by day, DJ by night. After throwing a few parties together, Isaac showed him the sad MVP in the library. Ashwin cracked his knuckles, opened his laptop, and three hours later had an iOS app that made their old version look like cave drawings. That was the spark.

From there, the three went all in - building, testing with friends, and shipping Deck to the App Store.

Now, they’re working hard to make Deck the best way to explore your city with your friends.